The relaunch of the game starts from Ice London 2022

tuesday 26 aprIl 2022
In Igaming and online game

The world gambling restarts and does it from Ice London 2022 fair held from 12 to 14 April, an event that represents a first step towards "normality" for the global industry. Ice London, in fact, has always been a source of inspiration for the entire industry on the news and trends of the moment.

Despite the difficulties, this feature has not passed away even this year, on the contrary: we can say that this year its function of glue of the World Gambling industry has been more important than ever.

Among the many topics addressed the main and central ones were:

  • vertical integration
  • The complete operation of the portfolio of products for gambling companies
  • Strategies to build a successful game
  • the management of the risk of crime and fraud in the panorama of Esport

There was a place was a masterclass dedicated to Latin America market, entitled "Operating, strategic and regulatory 'must to do business in Latam".

But that is not all! The center of attention were also inclusion and diversity, with a large room entirely dedicated to the themes of sustainability, Organized by KPMG and the Clarion Gaming team Behind the IGB Most Influential Women in Gaming. Game sessions were held that celebrated the growing diversity of the sector, with the previous winners and candidates, together with environmental, social and governance professionals.

In this regard, it was underlined how The lack of any type of official government body can make the application of integrity more difficult.

Thomas Rosander, CEO of Luckbox, specified that such a body could make a difference in reducing integrity problems, declaring:

“Crime is simple but eSports are extremely complicated. We need a government body. We need the supervision of the tournaments and we need an integrity evaluation for the organizers so that quality and safety are insured ".

Nevertheless, the game and the industry and gods casino online look with confidence to the future, to the point that theoptimism has returned to the levels of 2019, that is, those preceding the crisis. This is what emerges from the last research conducted by Clarion Gaming through the group of experts gathered in Program Ampersand, who met in London on the occasion of the Ice fair. During the fair, the results of the last investigation conducted at the beginning of 2022 were shared.

According to data released by Clarion, in fact, 72% of the participants said they were "optimistic" Regarding the prospects of its company in the next 12 months, for a significant growth that brought the trend to a level similar to 2019 (how much the trust was 71% of the voters).